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Reackoning on beackoning to the Brecon Beacons


When you’re rolling out a £25 million advertising campaign to encourage tourism in your country, it is surely sensible to double-check the spelling of the places that you are promoting. In a blunder more usually to be found in the Grauniad (well, that’s what everyone in England calls the notoriously inaccurate Guardian), the VisitBritain agency issued posters in New York of dappled sunlight and bluebells in a wooded glade near Llandovery, but managed to place it in previously unknown ‘Breacon Beacons’.

Britain is great poster

The gaffe occurred in one of the international ‘Great’ poster campaigns, which have a total budget of £125 million, aiming to harness the Olympics, the Diamond Jubilee and so on to remind the world what is great about Britain. What is not great about Britain is the seeming inability to spell its own place-names with anything more than aleatoric accuracy, although VisitBritain is trying to pass the buck for the blame to its US advertising agency.


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